Rental marketplace
An online rental marketplace for furniture and household items had an account that could not answer a basic question: where are the orders coming from? Spend was rising, attribution was missing, and campaign structure had drifted.
Published by sector under client confidentiality. Metrics are unaltered.
A 44% increase
Down 24%
Scaled deliberately, not defensively
On a 19% budget increase
After tracking was corrected
Looker Studio, orders to source
Rebuild the account from audit to attribution, then scale spend without letting cost per acquisition follow it upward.
A detailed review of account structure, campaign settings, targeting and historical performance established what was actually working before any spend moved.
Conversion tracking via the data layer, backed by analytics deep enough to monitor and optimise — and a Looker Studio dashboard bringing product orders, traffic and source detail onto a single sheet.
The account was redesigned around increasing orders, optimising for lower cost per acquisition, and refining targeting parameters — with a bid management strategy that minimised cost while maximising order volume.
Landing pages were rebuilt for clearer navigation and key information, and every campaign and landing page was optimised for mobile to capture the traffic that was already arriving.
Consumer electronics retail
Rebuilt a national reseller's paid search and Performance Max account against three direct competitors — campaign sale value up 391%.
Home services & warehousing
Location-specific campaign architecture lifted impressions 146% for a brand competing in low-volume local search.
Furniture & home retail
A cross-channel rebuild across search, shopping, PMax and Meta — 16M+ impressions and a cross-sell campaign returning 2.5X.
Next step
Send us the problem, roughly when you need it solved, and how you'd prefer to talk. We reply within one working day with either a scoping call or an honest reason why we're not the right team.
Or reach us directly
Chennai, Tamil Nadu — working with clients across India, Singapore and the Gulf. English and Tamil.
