Furniture & home retail
A furniture brand with a growing national presence was watching rising demand turn into a more competitive marketplace rather than more revenue. Return on ad spend and return on investment were both under pressure.
Published by sector under client confidentiality. Metrics are unaltered.
Sustained across the account
National reach
Month-on-month growth
Within 90 days
Within 90 days
Across multiple channels
Build awareness across India and increase revenue, with greater consistency across marketing media and a lower cost per lead.
The existing structure was rebuilt and refined to optimise toward a lower cost per lead, with campaigns tuned against location, audiences, ad format and conversion results.
PMax automation was pointed at multiple channels with a major weighting toward the shopping network, where purchase intent is highest.
Search and display remarketing campaigns were used to move different funnel segments forward, rather than treating remarketing as a single audience.
Dynamic ads on Facebook with sophisticated creative and targeting, plus a cross-sell product campaign that returned 2.5X across channels.
Consumer electronics retail
Rebuilt a national reseller's paid search and Performance Max account against three direct competitors — campaign sale value up 391%.
Rental marketplace
A full account rebuild plus proper conversion tracking took cost per acquisition down 24% while orders rose 44%.
Home services & warehousing
Location-specific campaign architecture lifted impressions 146% for a brand competing in low-volume local search.
Next step
Send us the problem, roughly when you need it solved, and how you'd prefer to talk. We reply within one working day with either a scoping call or an honest reason why we're not the right team.
Or reach us directly
Chennai, Tamil Nadu — working with clients across India, Singapore and the Gulf. English and Tamil.
